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Organisations operate in a hyper-competitive world. Top managers need to continuously survey the environment in which they operate, understand how markets, technologies and networks are changing. They need to clarify how they will compete and grow in the future ...
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When managers understand how they will compete and grow in future, they are already much of the way down the path to understanding what kind of innovation is required to realize this goal. Now they can ask if they are organized to systematically deliver on this kind of innovation ...
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Innovation means change. The change required by innovation can be either trivial or profound. It sometimes requires a fundamental shift in thinking, new values or a new culture for the organization. Change like this requires effort, it takes time, and to be effective it must be managed ...
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